SURGE Collegiate

Built for Women's Collegiate Programs

SURGE is a FREE program from BSN SPORTS that provides leadership and performance training for female college athletes and coaches to compete under pressure and prepare for what's next.

The Power of Women in Sport

From graduation rates to leadership outcomes, the impact of women's collegiate athletics goes far beyond the game.

52% of women executives played collegiate sports
94% of women in C-suite roles played competitive sports.
67% of women executives say sport shaped how they lead.
Female athletes graduate at rates above 90% in many NCAA sports, outpacing the general population.

52% of women executives played collegiate sports
94% of women in C-suite roles played competitive sports.
67% of women executives say sport shaped how they lead.
Female athletes graduate at rates above 90% in many NCAA sports, outpacing the general population.

Empower Female Athletes

SURGE programming provides tools to address young female athletes biggest challenges developed from leading sports psychologists, Olympians, Pro-Athletes and more.

Build Confident Leaders

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Elevate the Athlete Experience

Prioritize Mental Health

Prepare For What's Next

Leading Collegiate Programs Enrolled in SURGE

HOW SURGE POWERS WOMEN'S PROGRAMS

SURGE equips collegiate athletes and coaches with tools and experiences that build leadership, strengthen team culture and position athletes for long-term success.

Develop Leaders Beyond the Game

Career-readiness training, professional development and mentorship for success after sport.

Coach the Mental Side of Performance

Strategies and support to help athletes handle pressure, stay focused and perform consistently.

Support Whole-Athlete Development

Guidance on mental wellness, injury awareness and long-term performance.

Build Stronger Team Culture

Workshops and coaching resources that drive accountability, confidence and high-performing teams.

Expand Your Network

VIP access to events, coaching forums and partner experiences across women's collegiate athletics.

Meet the SURGE Family

Allison Schmitt - Chief Empowerment Officer
As a 10x Olympic medalist and 4x collegiate champion, Allison shares insights that help female athletes prioritize well-being in and beyond sport.
SURGE Partner
Exists to develop, connect & champion women to advance and be a powerful influence in sports.
Donald Driver - Chief Motivation Officer
Super Bowl champion and Packers Hall of Famer, Donald Driver uses his platform to empower and uplift female athletes.
SURGE Partner
A nonprofit dedicated to recruiting, advancing & retaining women coaches through year-round growth and leadership programs.
Nancy Lieberman - SURGE Ambassador
Basketball Hall of Famer and Olympian, Nancy brings leadership insights from her legendary career to empower coaches and athletes.
SURGE Partner
Empowers undeserved youth through education, mental health and wellness, and career/life readiness.

Allison Schmitt - Chief Empowerment Officer
As a 10x Olympic medalist and 4x collegiate champion, Allison shares insights that help female athletes prioritize well-being in and beyond sport.
SURGE Partner
Exists to develop, connect & champion women to advance and be a powerful influence in sports.
Donald Driver - Chief Motivation Officer
Super Bowl champion and Packers Hall of Famer, Donald Driver uses his platform to empower and uplift female athletes.
SURGE Partner
A nonprofit dedicated to recruiting, advancing & retaining women coaches through year-round growth and leadership programs.
Nancy Lieberman - SURGE Ambassador
Basketball Hall of Famer and Olympian, Nancy brings leadership insights from her legendary career to empower coaches and athletes.
SURGE Partner
Empowers undeserved youth through education, mental health and wellness, and career/life readiness.

Empowering the Next Generation of Female Athletes

10,000+ SURGE Members
675,000+ Female Athletes Impacted
30+ Weeks of Free Cirriculum

10,000+ SURGE Members
675,000+ Female Athletes Impacted
30+ Weeks of Free Cirriculum

BSN SPORTS. A Varsity Brands Company.

Since 1972, we've made it our mission to elevate the student-athlete experience, removing everyday hassles so coaches can quickly order team uniforms, apparel and equipment from the world's top brands. In addition, we provide deep expertise in nearly every sport and at every level—from recreational leagues and elite club/select organizations to high school, collegiate and pro sports teams. To learn more about how Varsity Brands elevates student experience in Sport and Spirit, visit varsitybrands.com.