Making an Impact on the Heart of the Game
Experience the BSN SPORTS difference.
Join the Movement
Introducing SURGE, a new wave of empowerment for female athletes, powered BSN SPORTS. This FREE girls' sports program equips coaches with the tools, support, and resources needed to keep girls active and engaged in sports while setting them up for future success.
Celebrate Your Coach with the #DunkdChallenge
This October, we invite all athletes, schools and communities to join the celebration and honor their favorite coach with an iconic Dunkd moment. Share your picture or video on social media using #DunkdChallenge & submit your nomination on our landing page for a chance to win your coach a $10,000 credit to BSN SPORTS.
Elevate your Program
We create exclusive, personalized solutions for your program. From custom equipment, uniforms and coaches’ apparel to fan wear, branding and more, we do it all.
Explore Top Sports
All the apparel, gear and equipment you need to get out there and play.
Create an account to unlock even more
Ready to enjoy all the perks of being a BSN SPORTS customer? Create an account now.
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BSN SPORTS. A Varsity Brands Company.
Since 1972, we've made it our mission to elevate the student-athlete experience, removing everyday hassles so coaches can quickly order team uniforms, apparel and equipment from the world's top brands. In addition, we provide deep expertise in nearly every sport and at every level—from recreational leagues and elite club/select organizations to high school, collegiate and pro sports teams. To learn more about how Varsity Brands elevates student experiences in Sport and Spirit, visit varsitybrands.com.