Why BSN?
Factory-Direct. Reliable Speed.
GET YOUR GEAR FASTER
- Direct delivery of custom looks from elite brands
- Dedicated warehouse capacity to ensure fast turnaround
- Stock uniforms ship in days & custom in as little as 2 weeks
Simplify Your Season with My Team Shop+
BUILT FOR CLUB LACROSSE PRECISION
- Seamless shop coordination across your entire club
- Central hub for managing your team roster
- Orders shipped straight to players’ doorsteps
Service That Powers Club Growth
REAL SUPPORT. REAL VALUE.
- Club Direct Care service team for club parents
- Built-in rewards, resources & fundraising tools
- End-to-end partnership all season long
How It Works for Your Lacrosse Club
MY TEAM SHOP+Connect with a pro
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Connect with a pro
Let a dedicated expert guide you every step of the way.
Pick your gear
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Pick your gear
Customize an all-star player pack from top lacrosse brands.
Launch your lacrosse shop
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Launch your lacrosse shop
Streamline orders with our easy-to-use uniform designer platform.
Track every order
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Track every order
Upload your roster and track everything in one dashboard.
The Fast Break of Delivery
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The Fast Break of Delivery
Keep your season on track with quick-hit deliveries.
Partner with Pro Lacrosse Brands
Nike. Go for Legendary.
Stocked with legendary styles and designs, delivered at speed.
Play It Safe with Cascade
Rock the best helmets in the game, designed with safety in mind.
Fueled by Under Armour
Grab your team’s must-have gear—jerseys, cleats, fanwear and more.
BSN SPORTS’ Victory Uniforms
Choose from custom options, uniquely made to elevate your team.
Maverik. The Future is Here.
Gear built by players, for players—with the toughest on-field demands.
Get Support All Season Long
Introducing Club Direct Care
For Parents
Extended Hours
Club Direct Care is just a chat, text, call or email away.
Order With Ease
Shop your player’s customized team gear in one place.
For Coaches
Your Go-To Rep
Connect with a Club Specialist who gets the game—and your team.
On-Site Fittings
Get peace of mind in real time with live uniform try-ons.
Scale with confidence, season after season
Lacrosse Programs & Support
Unlock more freebies
Rack up FREE lacrosse gear for coaches and financial perks that give your club an advantage—all from being a Club Direct partner.
Raise more money
Thanks to our partnership with Snap! Raise, budget isn’t a barrier. Get early access to funds raised to grow your lacrosse club.
Build Strong Programs
Unlock training and development content that elevates athletes, empowers coaches and engages parents to build a strong, connected club program.
Turn Players into Leaders
Support your players with best-in-class curriculum and resources to build resilience for this season, and the next.
Your Partner in Lacrosse
Gain more than a team apparel vendor—gain a partner who knows the game. Access free tips, tricks and playbooks curated by lacrosse pros.
Access Growth Programs Now
Get Started TodayLacrossedemandsmorethanskill—ittakestrust,grit,anddetermination.Fromearlypracticestoweekendsontheroad,it’sbuiltbyplayerswhoshowupforeachotherandbycoacheswhoaspireformore.
AtBSNSPORTS,we’rehereforthebuilders—thecoachesshapingsomethinglastingandtheplayerswhoputintheworkeveryday.Becausethebestprogramsaren’tborn—they’rebuilt.
How BSN SPORTS Helps Club Lacrosse Programs
Since 1972, we’ve made it our mission to elevate the student-athlete experience, removing everyday hassles so clubs can quickly order custom uniforms, apparel, gear and merchandise from the world’s top brands. In addition, we provide deep expertise in lacrosse and at every level—from recreational leagues and club and travel organizations to high school, collegiate, travel and pro teams.
To learn more about how Varsity Brands elevates and personalizes student experiences in Sport and Spirit, visit varsitybrands.com.