The Ultimate Goal

Premium custom uniforms from powerhouse brands

Fast direct-to-athlete delivery & dedicated service

Programs that keep your club performing at its best

Factory-Direct. Reliable Speed.

GET YOUR GEAR FASTER

Direct delivery of custom looks from elite brands
Deep, dedicated club inventory ensures fast turnaround
Stock uniforms in days. Custom in as little as 4 weeks.

Simplify Your Season with My Team Shop+

BUILT FOR CLUB SOCCER PRECISION

Seamless, year-round shop for your entire club
Central hub to manage your team roster
Orders ship straight to players’ doorsteps

Service That Powers Club Growth

REAL SUPPORT. REAL VALUE.

Club Direct Care service team for club parents
Built-in rewards, resources & fundraising tools
End-to-end partnership all season long

Trusted by top soccer clubs nationwide.

How It Works for Your Soccer Club

MY TEAM SHOP+

Connect with a pro

Let a dedicated expert guide you every step of the way.

Pick your gear

Customize top-brand soccer player packs in our simple design platform.

Launch your soccer shop

Enable year-round ordering with support for new player additions.

Track every order

Upload your roster and follow orders right to your players’ doors.

The Hat Trick of delivery

Keep your season on track with deliveries that score every time.

Exclusive Under Armour Access

A Game-Changing Partnership

UNDER ARMOUR DIRECT FROM BSN SPORTS

Exclusive Under Armour Direct uniforms. Custom styles designed to help your club stand out. Ships in 4 weeks or less.

EXCLUSIVE STYLES & DESIGNS

Make a statement before kickoff with Under Armour Direct. Custom branding, premium designs and a full range of gear only BSN SPORTS can deliver.

CUSTOM GEAR. DELIVERED FAST

From player essentials and fundamentals to coaches gear and accessories, select Under Armour gear ships in just 2 business days, so your season stays on track.

Every Order Earns More

As an Under Armour x BSN SPORTS Club Direct Partner, your program will earn free gear on every qualifying purchase—from uniforms to your favorite fanwear.

Partner with Pro Soccer Brands

Nike. Get Favorites Fast.

Stocked with uniforms you love, all delivered before game day.

Fresh Fits with Puma

Flex your style on and off the field with trending footwear and apparel.

BSN SPORTS’ Victory Uniforms

Choose from custom options uniquely made to elevate your team.

Get Support All Season Long

Introducing Club Direct Care

For Parents

Extended Hours

Club Direct Care is just a chat, text, call or email away.

Order With Ease

Shop your player’s customized team gear in one place.

Get Support

For Coaches

Your Go-To Rep

Connect with a Club Specialist who gets the game—and your team.

On-Site Fittings

Get peace of mind in real time with live uniform try-ons.

Scale with Confidence, Season After Season

Soccer Programs & Support

Unlock more freebies

Rack up FREE soccer gear for coaches and financial perks that give your club an edge—all from being a Club Direct partner.

Raise more money

Thanks to our partnership with Snap! Raise, budget isn’t a barrier. Get early access to funds raised to grow your soccer club.

Secure Funds

Build Strong Programs

Unlock training and development content that elevate female athletes, empowers coaches and engages parents to build a strong, connected club program.

Join SURGE

Turn Players into Leaders

Support your players with best-in-class curriculum and resources to build resilience for this goal and the next.

Your Partner in Soccer

Gain more than a team apparel vendor—gain a partner who knows the game. Access free tips, tricks and playbooks curated by soccer pros.

Access Growth Programs Now

Thesoundofthewhistleisjustthebeginning.Yourteamismorethanitsplayers—it’stheowners,coachesandparentswhobelieveinthefirstshotatgloryuntilthelastkick.

Witheachgame,greatnessdemandsmore.BSNSPORTSisyourassist,onandoffthefield,bringingyouonestepclosertoyourgoaleverytime.

How BSN SPORTS Helps Club Soccer Programs

Since 1972, we’ve made it our mission to elevate the student-athlete experience, removing everyday hassles so clubs can quickly order custom uniforms, apparel, gear and merchandise from the world’s top brands. In addition, we provide deep expertise in soccer at every level—from recreational leagues to club and travel organizations to high school, collegiate and pro teams.

To learn more about how Varsity Brands elevates and personalizes student experiences in Sport and Spirit, visit varsitybrands.com.