Layout generated at 5/29/2024, 12:42:35 PM

Page generated at 5/29/2024, 12:42:35 PM

Our Mission

To Champion the Heart of the Game



Since 1972 we’ve made it our mission to elevate the student-athlete experience. We do this by serving countless unsung heroes in their mission to help young athletes succeed on and off the field. These heroes are coaches, teachers, administrators, parents, and mentors. They are truly “The Heart of the Game."


We provide them deep expertise in every sport at every level from recreational youth leagues, to school teams, to the most elite club, select, and professional programs. We deliver them apparel and equipment from world’s top brands. And we give them more time to focus on their athletes, while spending less time worrying about their gear.

Serving you with the largest team of experts in the industry

Our experts know your sport, and the needs of the athletes you serve. They’re based in your community, so you always have someone right there to listen, advise, and meet all your needs.

Girl athletes across different sports like volleyball, basketball, soccer, and track featured the words Join the Movement

SURGE. Powering Girls Forward.

SURGE gives you the playbook to keep girls in the game, thriving on and off the field. This unique program offers endless resources to help coaches keep female athletes engaged in sports while setting them up for future success.

Explore SURGE

FREE Coaching Resources

We offer a multitude of online tools, live webinars and professional development to keep you on your game. 100% FREE.

Wide Selection of Products

We stock thousands of products for every coach, administrator, athlete and fan.

Frame_15165_(2).png

BSN SPORTS Victory Uniforms, Apparel, Accessories & Equipment

When it comes to quality, performance and value, our exclusive BSN SPORTS line of custom and stock uniforms, apparel and equipment rivals any brand. Count on us to deliver anywhere in the country. Fast.

  • high school students wearing customized BSN SPORTS performance apparel
    high school students wearing customized BSN SPORTS performance apparel

    Performance Apparel

  • high school football player wearing a customized BSN SPORTS Victory uniform
    high school football player wearing a customized BSN SPORTS Victory uniform

    Victory Uniforms

  • high school coaches wearing customized BSN SPORTS Victory fundamentals
    high school coaches wearing customized BSN SPORTS Victory fundamentals

    Victory Fundamentals

  • high school student wearing a customized BSN SPORTS fleece
    high school student wearing a customized BSN SPORTS fleece

    Fleece Collection

  • high school students using BSN SPORTS equipment and hardgoods
    high school students using BSN SPORTS equipment and hardgoods

    Accessories

  • high school students wearing customized BSN SPORTS performance apparel

    Performance Apparel

  • high school football player wearing a customized BSN SPORTS Victory uniform

    Victory Uniforms

  • high school coaches wearing customized BSN SPORTS Victory fundamentals

    Victory Fundamentals

  • high school student wearing a customized BSN SPORTS fleece

    Fleece Collection

  • high school students using BSN SPORTS equipment and hardgoods

    Accessories

Make Your Gear Your Own

We offer screen printing, embroidery, heat transfer, laser engraving and more on nearly every product we sell. Choose from thousands of styles and designs, then add your colors, logo and fonts.

Learn More

Buy The Way You Want

Save time, save money, and score what you need when, where, and how you want to get it.

  • Local Sales Pro

    No matter where you are in the U.S., you’ll find a friendly Sales Pro who’s ready to help guide you throughout the selection, decoration and shipping process.

    Contact US
  • Team Shop

    Your all-in-one shop where athletes can buy brand-name, curated player packs at discounted prices—shipped directly to you or players’ homes.

    Learn More
  • Fanwear Shop

    This new, exclusive, customized team fanwear shop offers on-trend apparel and accessories for every fan and every occasion—while you raise funds for your program.

    Explore Now
  • Sideline Store

    Open 24/7 so you can shop any time and rep your school, club or team in personalized spirit wear from premium brands, like Nike, Under Armour, lululemon, TravisMathew, Carhartt, The North Face and more.

    Start Shopping
  • 360 Rewards

    Available to high schools, school districts, club/select and collegiate programs, our Rewards deals offer exclusive benefits, like team discounts, access to elite athletes and product experts, and FREE coaching clinics.

    Learn More
  • Local Sales Pro

    No matter where you are in the U.S., you’ll find a friendly Sales Pro who’s ready to help guide you throughout the selection, decoration and shipping process.

    Contact US
  • Team Shop

    Your all-in-one shop where athletes can buy brand-name, curated player packs at discounted prices—shipped directly to you or players’ homes.

    Learn More
  • Fanwear Shop

    This new, exclusive, customized team fanwear shop offers on-trend apparel and accessories for every fan and every occasion—while you raise funds for your program.

    Explore Now
  • Sideline Store

    Open 24/7 so you can shop any time and rep your school, club or team in personalized spirit wear from premium brands, like Nike, Under Armour, lululemon, TravisMathew, Carhartt, The North Face and more.

    Start Shopping
  • 360 Rewards

    Available to high schools, school districts, club/select and collegiate programs, our Rewards deals offer exclusive benefits, like team discounts, access to elite athletes and product experts, and FREE coaching clinics.

    Learn More

All Things BSN SPORTS. Straight to Your Inbox.

Sign up now to receive the latest BSN SPORTS news, discounts and benefits.