Learning Corner

How Winning Programs Start the School Year

Listen to successful coaches as they share insights on establishing culture, setting expectations, motivating athletes, and building momentum from the start.

About the webinar

Date: 8/26/2026

Time: 4:00 PM UTC

Hosted by SURGE & WeCOACH

The first few weeks of the school year can shape the entire season. Hear from successful coaches as they discuss how they establish culture, communicate expectations, motivate athletes, and build momentum from the very beginning. Whether you're leading a new team or looking to elevate your program, you'll gain actionable tips to help create a strong start.

Fee Mulkey
Head Acrobatics & Tumbling Coach, Baylor University
Fee Mulkey's Full Bio
Jackie Crum
Assistant Women’s Ice Hockey Coach, University of Wisconsin
Jackie Crum's Full Bio
Helen Williams
College Basketball Analyst & CEO of HMW Sports
Helen Williams's Full Bio
Tamika Dudley
Head Coach & Director of Girls Basketball, The St. James Performance Academy
Tamika Dudley's Full Bio

About WeCOACH

WeCOACH is a one-of-a-kind nonprofit membership organization dedicated to recruiting, advancing, and retaining women coaches in all sports and levels through year-round professional growth & leadership development programs.

Learn More

About the Speakers

Fee Mulkey

Jackie Crum

Helen Williams

Tamika Dudley