Prepared for Every Snap

Premium custom uniforms from powerhouse brands

Fast direct-to-athlete delivery & dedicated service

Programs that keep your club performing at its best

Factory-Direct. Reliable Speed.

GET YOUR GEAR FASTER

From Tackle to 7v7, direct delivery of custom looks
Dedicated club inventory ensures fast turnarounds
Stock uniforms in days. Custom in as little as 4 weeks

Simplify Your Season with My Team Shop+

Designed for the Speed of Football

Seamless, year-round shop for your entire club
Central hub to manage your team roster
Orders ship straight to players’ doorsteps

Service That Powers Club Growth

REAL SUPPORT. REAL VALUE.

Club Direct Care service team for club parents
Built-in rewards, resources & fundraising tools
End-to-end partnership all season long

How It Works for Your Football Club

MY TEAM SHOP+

Connect with a pro

Let a dedicated expert guide you every step of the way.

Pick your gear

Customize top-brand football player packs in our simple design platform.

An assortment of BSN SPORTS Under Armour custom football gear, uniforms and apparel

Launch Your Football Shop

Enable year-round ordering with support for new player additions.

BSN SPORTS team and fanwear shop for a football team

Track every order

Upload your roster and follow orders right to your players’ doors.

Fast, Reliable Delivery

Stay ahead of every game and tournament with delivery you can count on.

football player in custom BSN SPORTS gear diving for the endzone

Get Support All Season Long

Introducing Club Direct Care

For Parents

Extended Hours

Club Direct Care is just a chat, text, call or email away.

Order With Ease

Shop your player’s customized team gear in one place.

Get Support

For Coaches

Your Go-To Rep

Connect with a Club Specialist who gets the game—and your team.

On-Site Fittings & Sizing Support

Get peace of mind in real time with live uniform try-ons and expert sizing guidance.

Scale with Confidence, Season After Season

Football Programs & Support

Unlock more freebies

Rack up FREE tackle & 7v7 football gear for coaches and financial perks that give your club an advantage—all from being a Club Direct partner.

Raise more money

Thanks to our partnership with Snap! Raise, budget isn’t a barrier. Get early access to funds raised to grow your football club.

Build Strong Programs

Unlock training and development content that elevates athletes, empowers coaches and engages parents to build a strong, connected club program.

Turn Players into Leaders

Support your players with best-in-class curriculum and resources to build resilience for this goal, and the next.

Your Partner in Football

Gain more than a team apparel vendor—gain a partner who knows the game. Access free tips, tricks and playbooks curated by football pros.

Access Growth Programs Now

Fromthefirstreptothefinalsnap,it’sgametimeforeveryparentonthesidelines,everyfaninthestandsandeveryclubleaderchasingsomethingbiggerthanoneseason.

BSNSPORTSisn’tjustaboutgear.It’saboutraisingthestandardforelitefootballprograms.Nomissedgames.Nolast-minutescrambling.Thisisfootballatchampionshipspeed.

How BSN SPORTS Helps Club Football Programs

Since 1972, we’ve made it our mission to elevate the student-athlete experience, removing everyday hassles so clubs can quickly order custom uniforms, apparel, gear and merchandise from the world’s top brands. In addition, we provide deep expertise in 7v7 and tackle football at every level—from recreational leagues and club and travel organizations to high school, collegiate, and pro teams.

To learn more about how Varsity Brands elevates and personalizes student experiences in Sport and Spirit, visit varsitybrands.com.