GOALS CEO & Owner
Caroline Fitzgerald is the CEO & Founder of GOALS Sports - a women’s sports media company and sponsorship consulting agency focused on growing women’s sports.
Best known for the The Business Case For Women’s Sports podcast & weekly newsletter, GOALS exists to prove that it’s good business to invest in women’s sports - with the end GOAL of creating a more equitable sports world.
Before starting GOALS, Caroline worked for 10+ years as a marketing and sales professional across a variety of industries, and was most recently the SVP of Partnerships at the DICK’S Sporting Goods Pittsburgh Marathon where she was responsible for selling and activating partnerships with brands that include DICK’S Sporting Goods, FedEx, Brooks Running, Dunkin’, PNC Bank, Barefoot, Panera, Nuun Hydration, Bank of America, and more.
Caroline graduated from the Schreyer Honors College at Penn State with dual degrees in Marketing and Women/Gender Studies, and is currently working on a M.S. in Global Sport at NYU. She lives in Pittsburgh, PA.
