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Making an Impact on the Heart of the Game

Experience the BSN SPORTS difference.

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Team Shop

Your one-stop shop to score custom team or program gear shipped directly to home.

Fanwear Shop

An exclusive, limited time, fanwear shop featuring unique designs from your favorite brands for every occasion.

Sideline Store

Score personalized spirit wear and accessories for your family, friends and inner fan.


Quickly shop sports’ best-loved brands using our new, dynamic, digital catalog library.

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BSN SPORTS SURGE. Powering Girls Forward.

Join the Movement

Introducing SURGE, a new wave of empowerment for female athletes, powered BSN SPORTS. This FREE girls' sports program equips coaches with the tools, support, and resources needed to keep girls active and engaged in sports while setting them up for future success.

Explore SURGE

Elevate your Program

We create exclusive, personalized solutions for your program. From custom equipment, uniforms and coaches’ apparel to fan wear, branding and more, we do it all.

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Victory For All

Suit up in your choice of three new Victory basketball uniforms. Available in a range of high-quality, sublimated styles so every athlete can feel like a champion on game day.


Create an elite program with the help of your dedicated Sales Pro

Connect Today

Explore Top Sports

All the apparel, gear and equipment you need to get out there and play.

Create an account to unlock even more

Ready to enjoy all the perks of being a BSN SPORTS customer? Create an account now.

Personalized shopping experience

Faster checkout

Order management & tracking

News, promos and deals

BSN SPORTS. A Varsity Brands Company.

Since 1972, we've made it our mission to elevate the student-athlete experience, removing everyday hassles so coaches can quickly order team uniforms, apparel and equipment from the world's top brands. In addition, we provide deep expertise in nearly every sport and at every level—from recreational leagues and elite club/select organizations to high school, collegiate and pro sports teams. To learn more about how Varsity Brands elevates student experiences in Sport and Spirit, visit

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