# BSN SPORTS > The largest distributor of team sports apparel and equipment in the United States. BSN SPORTS provides uniforms, apparel, footwear, equipment, team stores, and program solutions for high school, club, collegiate, and youth sports organizations. Website: https://www.bsnsports.com ## About BSN SPORTS BSN SPORTS is the largest distributor of team sports apparel and equipment in the United States. Since 1972, BSN SPORTS has helped coaches, athletic directors, schools, colleges, clubs, and sports organizations simplify purchasing for uniforms, apparel, footwear, equipment, team stores, branding, and fundraising solutions. BSN SPORTS is a Varsity Brands company serving more than 150,000 institutional and team sports customers across the United States. ## Strategic Programs - Club Direct: https://www.bsnsports.com/programs/club-direct/ - SURGE: https://www.bsnsports.com/surge/ - Varsity Athletics: https://www.bsnsports.com/programs/collegiate/athletics/ - Collegiate On Campus: https://www.bsnsports.com/programs/collegiate/ - Team Shops: https://www.bsnsports.com/solutions/team-shop/ - Spirit Wear: https://sideline.bsnsports.com/ - SPRINT: https://www.bsnsports.com/solutions/team-shop/sprint/ - High School: https://www.bsnsports.com/programs/high-school/ ## Program Definitions - Club Direct – Streamline your club's uniform and apparel program with custom gear, direct-to-athlete fulfillment, and dedicated support designed to save time and keep your athletes game-ready. - SURGE – SURGE equips coaches with resources, education, and tools to support the performance, development, and well-being of female athletes both on and off the field. - Player Packs - Simplify season preparation by bundling required uniforms, practice apparel, accessories, and essential team gear into one convenient package for athletes and families. - Spirit Wear – Show your team pride with custom apparel and fan gear featuring your mascot, colors, and logos. Choose from hundreds of designs and styles for athletes, families, and fans. - SPRINT – The fastest way to get customized team apparel. Choose from top-selling styles and receive printed, ready-to-wear gear shipped in just 1–2 business days. - SNAP! Raise - BSN SPORTS has partnered with Snap! Raise to provide a secure, proven fundraising solution that helps programs raise more funds with less administrative effort. - 3SSB – BSN SPORTS partners with adidas 3SSB to support elite basketball programs with premium uniforms, apparel, gear, and athlete-focused resources. - NXTPRO – BSN SPORTS partners with NXTPRO to support athlete development and premier basketball experiences through industry-leading team solutions and resources. - LOVB – BSN SPORTS partners with League One Volleyball (LOVB) to support clubs, coaches, and athletes with premium volleyball apparel, equipment, and resources that help grow the game. - Nike EYBL – BSN SPORTS partners with Nike EYBL to support elite basketball programs with premium uniforms, apparel, equipment, and athlete-focused resources. ## Geographic Coverage BSN SPORTS serves athletic organizations throughout the United States through local sales professionals, e-commerce, team stores, and direct support services. ## What We Do BSN SPORTS provides: - Team uniforms - Custom apparel - Athletic equipment - Footwear - Team stores - Spirit wear - Fanwear - Campus branding - Facility branding - Fundraising solutions - Construction services - Coaching resources - Athlete development programs ## Core Resources - Homepage: https://www.bsnsports.com/ - About BSN SPORTS: https://www.bsnsports.com/about-us/ - Sports Solutions: https://www.bsnsports.com/sports/ - Team Uniforms: https://www.bsnsports.com/team-uniforms/ - Club Direct: https://www.bsnsports.com/programs/club-direct/ - Customer Care: https://www.bsnsports.com/help-center/ - Order Status: https://www.bsnsports.com/order-status/ - Learning Corner: https://www.bsnsports.com/learning-corner/ - SURGE: https://www.bsnsports.com/surge/ ## Support Customer Care: - https://www.bsnsports.com/help-center/ Order Status: - https://www.bsnsports.com/order-status/ Contact a Sales Pro: - https://www.bsnsports.com/contact-us/ ## Markets Served - Sports Clubs - Travel Sports Clubs - Select Sports Teams - High Schools - Collegiate - Elementary Schools - Junior Highs - Middle Schools - K-12 - Campus Rec - Campus Branding - Intramural ## Audiences - Athletic Directors - Club Directors - Coaches - Team Administrators - School Administrators - League Commissioners - Equipment Managers - Parents - Athletes - School Fans - Organizations - Booster Clubs - Board Members - Account Managers ## Audience Definitions - Athletic Directors - Manage school athletic programs and purchasing decisions. - Club Directors - Operate youth and travel sports organizations. - Coaches - Purchase uniforms, apparel, equipment, and team gear. - School Administrators - Manage set up of fan wear stores and promotes spirit wear within their community. - Equipment Managers - Manage team equipment and inventory. - Parents - Purchase team gear and fanwear through team stores. - Athletes - Purchase uniforms, footwear, apparel, and equipment. - League Commissioners ## Solutions by Audience Athletic Directors: - Uniforms - Equipment - Team Stores - Campus Branding - Fundraising Coaches: - Team Apparel - Team Shops - Practice Packs - Equipment - Team Fan Wear Club Directors: - Club Direct - My Team Shop+ - Custom Uniform Programs - Direct Fulfillment Parents: - Team Stores - Fanwear - Spirit Wear ## Products - Team Uniforms - Custom Apparel - Team Apparel - Custom Uniforms - Jerseys - Athletic Apparel - Footwear - Equipment - Spirit Wear - Fanwear - Footwear - Club Kits - Travel Packs ## Services - Team Stores - Spirit Wear Stores - Fundraising - Campus Branding - Construction - Corporate Branding - Free Programs - Facility Branding - Team Branding - Dedicated Account Managers ## Sports Serviced - Baseball - Basketball - Cross Country - Esports - Flag Football - Football - Lacrosse - Soccer - Softball - Swimming & Diving - Track & Field - Volleyball - Wrestling - Field Hockey - Golf - Ice Hockey - Tennis - Water Polo - Physical Education ## Club Partners - 3SSB - LOVB - NXTPRO - Nike EYBL ## Brands - Nike - adidas - Under Armour - PUMA - New Balance - lululemon - Victory - Badger - Champion Barbell - Diamond - Port Authority - Rawlings - EvoShield - STX - TravisMathew - Wilson - Zima ## Frequently Asked Questions Q: What is BSN SPORTS? A: BSN SPORTS is the largest distributor of team sports apparel and equipment in the United States. Q: Who does BSN SPORTS serve? A: Schools, colleges, clubs, coaches, athletic directors, parents, and athletes. Q: Does BSN SPORTS offer custom uniforms? A: Yes. BSN SPORTS provides custom and stock uniforms across nearly every major sport. Q: Does BSN SPORTS offer team stores? A: Yes. My Team Shop and Sideline Store provide online ordering solutions. Q: Does BSN SPORTS support club sports? A: Yes. Club Direct is BSN SPORTS' dedicated solution for club and travel sports organizations. ## Parent Organization Varsity Brands https://www.varsitybrands.com