Interested in a BSN SPORTS Women’s Program?

At BSN SPORTS, we’ve made it a priority to uplift and empower women in sports through key partnerships, programs and content. We realize there is a clear need to elevate women's sports at all levels, so our mission is to provide more support to athletes and coaches of female teams and connect women working in the sports industry.

Nancy Lieberman – Basketball Hall of Famer, BIG3 Head Coach of Power, 2018 BIG 3 Champion and Coach of Year – and BSN SPORTS have partnered to help elevate girls’ sports by providing curated coaching resources and content. Lieberman, who has 25 years of coaching in the WNBA, NBA and now in the BIG3 League, will draw on her many years of breaking barriers and dealing with adversity to help address some of the biggest challenges women’s sports coaches face today around mental health, increasing support and coaching resources. The partnership includes Lieberman speaking at the annual Texas Girls Coaches Association (TGCA) Summer Clinic, hosting a Girls’ Sports Coaches Summit and publishing coaching tips and resources over the next two years.



Our core mission is to save coaches time, so they can focus on what really matters: coaching.

Our team of women’s sports experts understand the challenges coaches are up against – funding, building support, resources, developing player confidence and more. We’re also here to help you outfit your team and gear up for the season with equipment and apparel. We’re former college athletes, coaches and professional players, and we’ve been in your shoes. We’re here to help with any challenges on or off the field and court.

Emmy Walton – California

Kinzie Schweigert – Illinois

Laura Carmichael – Georgia

Ashley Kastl – Arizona

Jennifer Mountain – Washington

Haley Ducey – Ohio

Field Sales Women’s Sports Specialists

Softball : Natalie Brock

Women’s Basketball: Shanice Stephens

Volleyball: Jennifer Wilson and Abby Puckett

Women’s Soccer: Gabe Mendoza

Women’s Lacrosse: Joe Gillis



Offering Free Coaching Clinics


Jessica Hardy-Meichtry

Olympic Gold Medalist

Jessica Hardy Meichtry is an Olympic Gold Medalist in swimming and a multiple World Record holder. Making her first national team at age 18 in 2005, she went on to continue being amongst the best in the world for over a decade. 

She won over twenty-eight international medals, the highlight being her gold and bronze medals from the 2012 London Olympic Games. She competed at UC Berkeley for two years, winning four NCAA titles, before “going pro,” and ultimately finishing her bachelors degree in Communications from Arizona State University. 

She was elected team captain of the U.S. National team in 2013, 2014 and 2015, which she credits as the accomplishment she is most proud of during her career.

Jessica’s last competitive race was at the Olympic Trials in 2016, where she was competing with significant injuries and did not make the Olympic team. She was excited to take a step back from the sport to spend more time with her husband, Dominik Meichtry (fellow Olympian, competed in the 2004, 2008, and 2016 Games), and now, her daughter Olivia (born March 2018).

Jessica joins the BSN Sports team as the Swimming Brand Ambassador, is eager to learn, and to help this emerging sport continue to grow.

Juliann Johnson

Former Professional Volleyball Player

Juliann has distinguished herself as one of the best in the world. She was named NCAA Freshman of the Year in 2007.

As a four-year starter and three-time All-American for the University of Texas, Juliann was the 2010 UT Female Athlete of the Year and the 2010 Big 12 Player of the Year. International volleyball organizations around the world have sought out her powerful skills and talent. 

She signed her first professional contract with the Italian league, Lega Pallavolo A Femminile, playing for them 2011-2013, ultimately winning an Italian Supercup and a bronze medal in the Champion's League.

During the 2013-2014 season, Juliann played for Guangdong Evergrande Women's Volleyball Club, playing for one of the best coaches in the world, Jenny Lang Ping. During the 2014-2015 season, she played for the most prestigious team in France, Racing Club de Cannes, where she won her first professional championship.


BSN SPORTS and the Texas Girls Coaches Association (TGCA) have teamed up to provide coaching resources, clinics and tips to girls’ sports coaches in Texas. BSN is providing exclusive coaching content and events with Nancy Lieberman to TGCA members.

Founded in 2018, Women of Will (WOW) is an exclusive women's high school sports sponsorship powered by BSN SPORTS and Under Armour® that exists to celebrate the surmounting of any obstacle, whether mental, physical or rooted in society’s expectations. WOW is the only girl’s sports high school sponsorship in the country.

The Art of Coaching is the most prestigious volleyball coaching clinic in the USA led by former Olympic Coach Terry Liskevich, the winningest coach in the NCAA Russ Rose, and five-time National Champion Stanford coach John Dunning. With this partnership, BSN SPORTS gets on-site visibility as well as online exclusive content presented by our Brand Ambassador Juliann Faucette Johnson, that exposes BSN SPORTS as the place for coaches to go for expert advice and customer service.

This collaborative effort between BSN SPORTS, Under Armour, and High Major Sports was inspired by Stephen Curry’s initiative to create more playing opportunities for girls of all ages. As Under Armour strives to make basketball inclusive for all, the Under Armour Association (UAA) announces three newly formed grassroots platforms with Girls UAA, Girls UA Rise and Girls UA Future, which will encompass the entire spectrum of grassroots basketball from 17U to 10U for girls. Those three platforms is fully serviced by BSN Sports for all their uniform and sporting good needs.

Founded in late 2018, during a period of record pace growth at BSN SPORTS, there was a clear opportunity to develop a professional group that encourages diversity and opportunity for women. The group is designed to engage, empower and connect women at BSN SPORTS. All employees are invited to join this professional development group.

We are servant leaders who serve first with the following rules of engagement:

  • We speak our mind 
  • We remain focused 
  • We challenge each other respectfully 
  • We work in a safe space  
  • We keep our commitments 
  • We coach & mentor one another  
  • We provide open and honest feedback

BSN SPORTS Women's Professional Network


We feature the latest women's sports trends and topics, recognize leading coaches, athletes and programs in the country, and aim to provide inspiration for coaches and athletes on our Women’s Sports social channels.

Any questions or want to partner with us? 


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