Unite your school spirit efforts with tools that drive excitement on campus for student, staff, and community. From school branding to student wellness, Varsity Brands is ready to partner with you for an exciting school year.

Fill out your contact information to be entered to win an in-person visit with the host of our Believe in You® video series and international motivational speaker, Kevin Atlas:

Kick-off Your School Year with Inspiration!  

Essential Checklist for Empowering Student Achievement

Celebrate Your School

Campus Branding

Spirit Shop

Bring students together with a custom My Team Shop! Featuring four designs promoting unity and togetherness on campus and in the community, this My Team Shop can help you keep students connected. Your BSN SPORTS Sales Pro will assist in selecting product for your custom online shop.

Create an environment with bold, consistent, and professional branding that your students and staff can call home this year. Our Campus Branding suite of products will make an impact across athletic facilities, campus exteriors, and in the hallways. Download a customized catalog and contact your BSN SPORTS Sales Pro to see how you can take your brand to the next level!

Spirit Banners

Powerful Tools for Yearbookers 

Schools serve as a source of connection for students, staff and community. Utilize the Spirit Banners around your school and in the hallways to remind kids that their school and staff are here to support them! These banners pair perfectly with the designs available in the My Team Shops.

Herff Jones combines industry-leading yearbook creation software, eDesign, with exclusive access to Canva, the fastest growing design platform in the world, to make creating yearbooks easier than ever before. By providing cutting-edge photo-editing and graphics capabilities with tools that make portrait flow, photo sharing and selling books a snap, we’re revolutionized the experience for advisers and students. 

Fuel Student Well-Being

Discover the Believe in You Student Empowerment Program

Visit the all-new BelieveInYou.com to learn more about the free Student Empowerment Program, Video Series, and Professional Learning opportunities. Varsity Brands is committed to helping you build school connection, empower future leaders, and support mental health for students and educators.

Join the Collective

With the help of our national brand partners, Varsity Brands is elevating the national conversation around mental health in schools. The Collective offers numerous mental health resources designed to initiate vulnerable conversations and empower positive action while promoting the well-being and health of students and educators . All resources are free and downloadable.

FREE Webinar Series: Student Leadership & Mental Health with Believe You

Discover free curriculum and student wellness tools in a complimentary webinar led by Varsity Brands VP of Curriculum Aaron Hart on Sept. 21st. Aaron will introduce the new FREE Student Leadership Program Resources launching within our Believe in You program

Virtual E-Cards

Welcome back your community with e-cards customer branded to your school and personalized with a note from you.

Unite Your Spirit Groups

Pep Rally & Spirit Week Templates

Generation Spirit & United Sound 

The role of a spirit leader goes far beyond leading the crowd on the sidelines or taking the floor as an athlete on competition day. It’s about being a positive light and leader in your community, no matter the circumstances. The primary role of a cheerleader or dancer remains the same – support the success of others and create a welcoming, spirited atmosphere for all. Between celebrating your school’s history, collaborating with sports, groups and clubs, and increasing engagement on and off campus, here are a few examples of how your spirit program can get involved. Learn more:

Generation Spirit empowers students to create school spirit teams that bring together peers with and without disabilities. These teams change school culture for the better, igniting a spirit of inclusion that lasts for years to come. Similarly, United Sound provides musical performance experiences for students with disabilities through peer mentorship. Our goal through both of these programs is to support spirit teams and music educators in creating their own teams and ensembles through training, support, and organizational resources so that all students have access to meaningful and authentic school spirit and musical experiences.

Proud Partner of HomeTown Ticketing 

HomeTown is the exclusive digital ticketing provider for BSN SPORTS, providing team sports customers throughout the U.S. with a full-service digital ticketing solution with free onboarding, no setup fees, and no monthly costs. HomeTown makes it simple to sell tickets, scan fans, and get ticket revenue. 



Varsity Brands

14460 Varsity Brands Way

Farmers Branch, TX 75244