Unite and revive your school spirit efforts with tools that drive excitement on campus for students, staff, and community. From school branding to mental wellness, Varsity Brands is ready to partner with you in kicking-off a great school year.

Fill out your contact information to be entered to win an in-person visit with the host of our Believe in You® video series and international motivational speaker, Kevin Atlas:

Kick-off Your School Year with Inspiration!  

A Message from our CEO

Adam Blumenfeld

Essential Checklist for Empowering Student Achievement

Celebrate Your School

Campus Branding

Spirit Shop

Bring students together with a custom My Team Shop! Featuring four designs promoting unity and togetherness on campus and in the community, this My Team Shop can help you keep students connected. Your BSN SPORTS Sales Pro will assist in selecting product for your custom online shop.

Create an environment with bold, consistent, and professional branding that your students and staff can call home this year. Our Campus Branding suite of products will make an impact across athletic facilities, campus exteriors, and in the hallways. Download a customized catalog and contact your BSN SPORTS Sales Pro to see how you can take your brand to the next level!

Capture Memories with Exclusive Yearbook Tools 

Spirit Banners

Students are looking to feel connected to their schools, classmates, and community again. Utilize the Spirit Banners around your school and in the hallways to remind kids that their school and staff are here to support them! These banners pair perfectly with the designs available in the My Team Shops.

Help students develop a yearbook that embodies the anticipation, excitement, and community this year will bring. Our team at Herff Jones has launched an exclusive partnership with Canva, the fastest growing design platform in the world. By providing cutting-edge photo editing and graphics capabilities to revolutionize the yearbook creation experience, this platform will tee up your yearbook staff for incredible results.

Fuel Student Well-Being

Believe in You® Empowerment Journals Now Available in Digital Form!

As a social and emotional programming solution, Empowerment Journals leverage the key SEL competencies needed to engage students and build a strong foundation. Available as physical journals or digital documents, the free online curriculum includes guides to simplify teacher planning and implementation. This is a perfect content component for advisory classes and can be completed in as little at 10 minutes per day.

Believe in You® Video Series

Believe in You® is an episodic series hosted by motivational speaker and the first D1 basketball player with one arm Kevin Atlas and designed to educate students and staff about the incredible power of believing in yourself. Each of the three seasons contains nine episodes featuring powerful stories around perseverance, inclusion, mental health and more. Each episode in accompanied by free lesson plans and activity guides to keep the conversation going in the classroom.

Virtual E-Cards

Welcome back your community with e-cards customer branded to your school and personalized with a note from you.

FREE Virtual Webinar: Bridging the Gap – Addressing Fitness and Motor Learning Loss in Physical Education

Screen-time has been out of control the last 18-months due to virtual learning and life, our students need health-enhancing physical activity every day. We have built the roadmap to help teachers implement a plan for bridging the learning loss gap for all students in physical education. Join Aaron Hart, Executive Director of OPEN and faculty member of SUNY Cortland’s Physical Education Department, as he addresses the importance of health-related fitness and purposeful movement that can be enjoyed and valued for a lifetime. 

America Needs Spirit

Together as One is an opportunity for collaborative performance between music programs, cheer teams, dance teams, sports teams, and entire communities and crowds. This fully arranged, designed, and choreographed marching band performance is available for FREE to any school and director exploring field show options through June 2022.

The role of a spirit leader goes beyond leading the crowd from the sidelines or competing for a trophy. It’s about being a positive leader in your community and ambassador for your school, no matter the circumstances. Although life on campus has looked differently across America, the primary role of a cheerleader, dancer, band member and all spirit leaders remain the same – support the success of others and create a welcoming, spirited atmosphere for all.

Pep Rally & Spirit Week Templates

Generation Spirit & United Sound 

Unite Your Spirit Groups

Together as One Gameday Performance 

Pep rallies are one of the most impactful spirit raising activities cheerleaders, dancers, pep band and all student groups can be involved in on campus. Take your pep rally one step further with event templates from Varsity Spirit, including a Spirit Week plan with themed dress up days leading up to the big event.

Generation Spirit empowers students to create school spirit teams that bring together peers with and without disabilities. These teams change school culture for the better, igniting a spirit of inclusion that lasts for years to come. Similarly, United Sound provides musical performance experiences for students with disabilities through peer mentorship. Our goal through both of these programs is to support spirit teams and music educators in creating their own teams and ensembles through training, support, and organizational resources so that all students have access to meaningful and authentic school spirit and musical experiences.

Proud Partner of HomeTown Ticketing 

HomeTown is the exclusive digital ticketing provider for BSN SPORTS, providing team sports customers throughout the U.S. with a full-service digital ticketing solution with free onboarding, no setup fees, and no monthly costs. HomeTown makes it simple to sell tickets, scan fans, and get ticket revenue. 



Varsity Brands

14460 Varsity Brands Way

Farmers Branch, TX 75244