Making an Impact on the Heart of the Game
Experience the BSN SPORTS difference.
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Join the Movement
Introducing SURGE, a new wave of empowerment for female athletes, powered BSN SPORTS. This FREE girls' sports program equips coaches with the tools, support, and resources needed to keep girls active and engaged in sports while setting them up for future success.
Elevate your Program
We create exclusive, personalized solutions for your program. From custom equipment, uniforms and coaches’ apparel to fan wear, branding and more, we do it all.
Create an elite program with the help of your dedicated Sales Pro
Explore Top Sports
All the apparel, gear and equipment you need to get out there and play.
Create an account to unlock even more
Ready to enjoy all the perks of being a BSN SPORTS customer? Create an account now.
Personalized shopping experience
Faster checkout
Order management & tracking
News, promos and deals
BSN SPORTS. A Varsity Brands Company.
Since 1972, we've made it our mission to elevate the student-athlete experience, removing everyday hassles so coaches can quickly order team uniforms, apparel and equipment from the world's top brands. In addition, we provide deep expertise in nearly every sport and at every level—from recreational leagues and elite club/select organizations to high school, collegiate and pro sports teams. To learn more about how Varsity Brands elevates student experiences in Sport and Spirit, visit varsitybrands.com.